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Elite Coaching

STRENGTH IS THE
FOUNDATION.
EVERYTHING ELSE FOLLOWS.

Most coaches give you a programme. I give you a system — training, nutrition, recovery, and the mindset to hold it together. Built around your life, not someone else's template.

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100+
Clients Coached
10+
Years On The Floor
6
Days On The Floor
35+
Avg Client Age
Who This Is For

YOU'VE TRIED
EVERYTHING.
NOTHING STUCK.

Most fitness programmes are built for 22-year-olds with eight hours of sleep and nothing to lose. You're not that guy. You have a business to run, a life to manage, and a body that doesn't respond the way it used to.

That's not a willpower problem. It's a programming problem.

  • You're training consistently but your body hasn't changed in months
  • Energy crashes mid-afternoon regardless of how well you sleep
  • You've got the work ethic — you don't have the right system
  • Recovery takes longer than it used to and nobody has answers
  • Your bloodwork comes back "normal" but you don't feel normal
Programmes

TWO WAYS TO WORK WITH ME

Both are built around your specific body, your bloodwork, and your life. Nothing generic.

Most Popular
6 Months · Full Transformation
THE STRENGTH
FACTORY METHOD
Complete physical and lifestyle overhaul

My most comprehensive programme. Built for men who want a permanent change — not a temporary fix. We tackle training, nutrition, bloodwork, recovery, and lifestyle simultaneously. By month six, you won't recognise your old habits.

  • Custom strength training evolving with your progress
  • Nutrition & supplementation built around your life, not a template
  • Full bloodwork analysis at start and 6-month mark
  • Recovery & lifestyle optimisation
  • Strength Factory Coaching App access
  • Monthly recipe packs & educational content
  • Direct support via Email, WhatsApp, and Zoom
9,500 AED One-time · 6-month programme
Apply
45 Minutes · Video Call
ONE-ON-ONE
CONSULTATION
Clarity before commitment

Not just for Strength Factory clients. If you're stuck, plateaued, or need expert eyes on a specific problem — this is the fastest way to get a clear, actionable strategy with no sales pitch attached.

  • 45-minute private video session
  • Full review of your current training and challenges
  • Clear, evidence-based strategy — no fluff
  • Covers: plateaus, hormonal health, nutrition, stress & performance
  • Optional follow-up plan if deeper support is needed
399 AED One-time · 45-minute session
Book
The Process

HOW IT WORKS

1
APPLY

Send a message. Tell me where you are, what's not working, and what you want. I'll tell you if I can help and how.

2
STRATEGY CALL

We talk through your goals, training history, bloodwork, lifestyle. I ask the questions most trainers skip. You get clarity.

3
EXECUTE

Your programme is built. You train. I monitor, adjust, and push. Results come from the plan and the execution — I handle both.

What Clients Say

REAL CLIENTS.
REAL RESULTS.

★★★★★

If you can get his time, it will be the best investment you ever make. Ivan's knowledge of physiology, supplementation, nutrition and the way he applies it to each individual case sets him apart from his peers. He is simply unparalleled in the years I've been training with personal trainers.

Tony Evans
Tony Evans
CEO & Founder, ONV
★★★★★

As a strength and conditioning coach myself, I've always been particular about my training. Working with Ivan has been a game-changer. His programming is not just well-structured but highly effective. What impressed me most was his attention to detail and ability to tailor the programme specifically to my needs.

Jole Knežević
Jole Knežević
MSc Physical Education, S&C Coach
★★★★★

I'm incredibly thankful for Ivan's dedication and expertise. He has not only helped me improve my physical health but also completely transformed my approach to nutrition. His guidance and education have made a lasting impact on my lifestyle. Highly recommended.

Elham Bastaki
Elham Bastaki
Head of Specifications MEA, Sanipexgroup
★★★★★

Ivan is an excellent trainer — focuses on your holistic health and wellness, not just after shots. Very happy with the results and the approach. Exactly what I needed.

Jason Harman
Jason Harman
SVP Head of Middle East, Epam Systems
Results

REAL PEOPLE.
REAL TRANSFORMATIONS.

Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Ivan Rajkovic — Strength Factory
IVAN
RAJKOVIC
About Ivan

ON THE FLOOR.
NOT BEHIND A DESK.

I'm Ivan — a strength, performance and longevity coach based in Dubai. I run Strength Factory: floor coaching six days a week plus online coaching worldwide.

Most of my clients are men over 35 who've run out of patience for generic fitness advice. They want results that actually show up — in the mirror, in the gym, and in their bloodwork.

I hold a Bachelor's in Sports Coaching alongside certifications in Dry Needling and Harvard University's Fundamentals of Neuroscience. I also built BodyComp Pro — the assessment app other coaches use to track skinfolds, circumferences, and biometrics — because the tools I needed didn't exist.

Not ready for full coaching? Start with the knowledge.

Browse The SF Vault — Guides & Protocols →
Questions

COMMON QUESTIONS

Both. Floor coaching is available in Dubai six days a week. Online coaching runs worldwide via the Strength Factory app, WhatsApp, and monthly Zoom check-ins. The programme is identical — only the delivery changes.
I coach on the gym floor daily from 7am to 8pm, Monday to Saturday. Location details are shared once we've had an initial conversation — message me on WhatsApp and I'll send everything over.
Yes — and most of my clients do. The programme is built around your schedule, not the other way around. Training adapts to hotel gyms, limited equipment, or travel windows. You stay on track regardless of where you are.
We review your full panel — testosterone, thyroid, inflammation markers, vitamin levels, metabolic health, and more. Most doctors tell you you're "normal" when you're just average. I look at optimal ranges, not reference ranges, and use the findings to shape your nutrition, supplementation, and recovery protocols.
All-inclusive. Training programme, nutrition plan, bloodwork analysis, app access, recipe packs, and direct support via WhatsApp, email, and Zoom — everything is covered. No hidden fees, no upsells.
A typical PT manages your session. I manage your entire result. That means training, nutrition, bloodwork, recovery, supplementation, and lifestyle — all built around your specific physiology and adjusted as you progress. It's the difference between working out and actually changing.
Most clients continue. By month six your habits, training, and nutrition are solid — the question is usually what to optimise next. Continuation options are discussed in your final review. There's no pressure and no lock-in.
Ready To Start

STOP GUESSING.
START BUILDING.

Apply for a programme or book a consultation. Either way, you'll leave the first conversation with more clarity than you've had in years.

Apply for Coaching Book a Consultation