You're training. You're not progressing. Hormones are off. Lifestyle is off. There's a fix for both.
10+ years on the floor. Creator of BodyComp Pro — the assessment platform other coaches pay to use.
Most programmes are built for 22-year-olds. Eight hours of sleep. Nothing to lose. That's not you. You have a business. A life. A body that doesn't respond like it used to.
That's not a willpower problem. It's a programming problem.
14 bloodwork markers your doctor isn't reading. Plain English. So your numbers actually mean something.
Download Free →Both are built around your specific body, your bloodwork, and your life. Nothing generic.
My most comprehensive programme. Permanent change, not a temporary fix. Training, nutrition, bloodwork, recovery, lifestyle — all at once. By month six, you won't recognise your old habits.
Not just for Strength Factory clients. Stuck. Plateaued. Need eyes on a specific problem. This is the fastest way to a clear plan. No sales pitch.
Send a message. Tell me where you are, what's not working, and what you want. I'll tell you if I can help and how.
We talk through your goals, training history, bloodwork, lifestyle. I ask the questions most trainers skip. You get clarity.
Your programme is built. You train. I monitor, adjust, and push. Results come from the plan and the execution — I handle both.
His programming is not just well-structured but highly effective.
As a strength and conditioning coach myself, I've always been particular about my training. Working with Ivan has been a game-changer. His programming is not just well-structured but highly effective. What impressed me most was his attention to detail and ability to tailor the programme specifically to my needs.
I'm incredibly thankful for Ivan's dedication and expertise. He has not only helped me improve my physical health but also completely transformed my approach to nutrition. His guidance and education have made a lasting impact on my lifestyle. Highly recommended.
Ivan is an excellent trainer — focuses on your holistic health and wellness, not just after shots. Very happy with the results and the approach. Exactly what I needed.
If you can get his time, it will be the best investment you ever make.
Ivan's knowledge of physiology, supplementation, nutrition and the way he applies it to each individual case sets him apart from his peers. He is simply unparalleled in the years I've been training with personal trainers.
Visible change in the first phase. The rest is where it becomes permanent.
I'm Ivan. I coach on the gym floor in Dubai, six days a week. Online coaching worldwide.
I don't care about your money. I'm here to tell you what's actually wrong — and what to do about it. Most coaches won't do that. I will.
Bachelor's in Sports Coaching. Certified in Dry Needling. Harvard's Fundamentals of Neuroscience. I built BodyComp Pro — the assessment app other coaches use to track skinfolds, circumferences, biometrics — because the tools I needed didn't exist.
Not ready for full coaching? Start with the knowledge.
Browse The SF Vault — Guides & Protocols →Apply for a programme or book a consultation. Either way, you'll leave the first conversation with more clarity than you've had in years.