The Method Results Testimonials About Instagram BRIEF ME
Strength Factory · Dubai

YOU HAVE BEEN TRAINING.
YOU HAVE NOT BEEN
COACHED.

3 minutes. One brief. Read by Ivan.
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Who This Is For

YOU'VE TRIED
EVERYTHING.
NOTHING STUCK.

Most programmes are built for 22-year-olds. Eight hours of sleep. Nothing to lose. That's not you. You have a business. A life. A body that doesn't respond like it used to.

I build programmes around male physiology. The bloodwork ranges, the hormonal profile, the way the training's periodised.

  • You're training consistently but your body hasn't changed in months
  • Energy crashes mid-afternoon regardless of how well you sleep
  • You've got the work ethic. You don't have the right system
  • Recovery takes longer than it used to and nobody has answers
  • Your bloodwork comes back "normal" but you don't feel normal

STRENGTH IS THE FOUNDATION.
EVERYTHING ELSE FOLLOWS.

The Programme

THE STRENGTH
FACTORY METHOD

6 Months · Full Programme

Everything that's off, fixed at once

Six months. Training, nutrition, bloodwork, recovery. All of it, at once. This isn't a programme you follow. It's a system built around you. By month six, that gap is gone.

$3,000 Six months. One payment. Or 2 × $1,650, second payment at month three.
What the six months contain
  • Custom training that evolves with your progress
  • Nutrition built around your life, not a template
  • Full bloodwork analysis at the start and the 6-month mark
  • Recovery and sleep, built into the plan
  • Direct support via WhatsApp, email, and Zoom

Not sure if this is you? Fill the brief. I'll decide.

3 minutes. One brief. Read by Ivan.

Dubai, in person

Everything above, plus two to four sessions a week with me on the floor.

I coach in Dubai six days a week. If you're here and you want the hands-on version, say so in the brief and I'll put you on the waitlist.

Starting at AED 24,000 · six months · waitlist

Results

WHAT 8–12 WEEKS
WITH ME LOOKS LIKE

Visible change in the first phase. The rest is where it becomes permanent.

Client result
Client result
Client result
Client result
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What Clients Say

REAL CLIENTS.
REAL RESULTS.

If you can get his time, it will be the best investment you ever make.

Ivan's knowledge of physiology, supplementation, nutrition and the way he applies it to each individual case sets him apart from his peers. He is simply unparalleled in the years I've been training with personal trainers.

Tony Evans
Tony Evans
CEO & Founder, ONV

I'm incredibly thankful for Ivan's dedication and expertise. He has not only helped me improve my physical health but also completely transformed my approach to nutrition. His guidance and education have made a lasting impact on my lifestyle. Highly recommended.

Elham Bastaki
Elham Bastaki
Head of Specifications MEA, Sanipexgroup

Ivan is an excellent trainer — focuses on your holistic health and wellness, not just after shots. Very happy with the results and the approach. Exactly what I needed.

Jason Harman
Jason Harman
SVP Head of Middle East, Epam Systems

His programming is not just well-structured but highly effective.

As a strength and conditioning coach myself, I've always been particular about my training. Working with Ivan has been a game-changer. His programming is not just well-structured but highly effective. What impressed me most was his attention to detail and ability to tailor the programme specifically to my needs.

Jole Knežević
Jole Knežević
MSc Physical Education, S&C Coach
Free Download

WHY YOU'VE STALLED.
WHY YOUR ENERGY DROPPED.
WHY YOUR TESTOSTERONE IS DOWN.

14 bloodwork markers your doctor isn't reading. Plain English. So your numbers actually mean something.

Download Free →
21 pages Instant PDF No spam

THE PROCESS

1
THE BRIEF

Three minutes. Tell me where you are, what's not working, what you want. One conversation. You write it once.

2
IVAN DECIDES

I read every brief personally. No assistant. No template response. I tell you if you're a fit.

About Ivan

ON THE FLOOR.
NOT BEHIND A DESK.

I'm Ivan. I coach on the gym floor in Dubai, six days a week. Online coaching worldwide.

I don't care about your money. I'm here to tell you what's actually wrong. And what to do about it. Most coaches won't do that. I will.

Bachelor's in Sports Coaching. Certified in Dry Needling. I completed Harvard's Fundamentals of Neuroscience because understanding how the nervous system handles stress and recovery changed how I programme. The blood analysis system behind your programme is one I built: Obsidia Health Intelligence. Other coaches now pay to use it.

Sixteen years on the floor. Clients across the Middle East, Europe, and the US.

Not ready to commit? Read first.

Browse The SF Vault. Guides and protocols →

COMMON QUESTIONS

No. The programme is online and clients are spread across the Middle East, Europe, the UK and the US. If you are in Dubai, there's an in-person version with two to four sessions a week on the floor, depending on your schedule. There's a waitlist, and the brief is where to ask.
Yes. Most of my clients do. The programme is built around your schedule, not the other way around. Training adapts to hotel gyms, limited equipment, or travel windows. You stay on track regardless of where you are.
All-inclusive. Training programme, nutrition plan, bloodwork analysis, app access, recipe packs, and direct support via WhatsApp, email, and Zoom. Everything is covered. No hidden fees, no upsells.
A typical PT manages your session. I manage your entire result. That means training, nutrition, bloodwork, recovery, supplementation, and lifestyle, all built around your specific physiology and adjusted as you progress. It's the difference between working out and actually changing.
Most clients continue. By month six your habits, training, and nutrition are solid. The question is what to push next. Continuation options are discussed in your final review. No pressure. No lock-in.